Empowering Lives Through Sports and Holistic Development

Building Character, Shaping Futures.

Who we are

Sports Aid Africa (SAA) is a Kenyan Non-Governmental Organisation (NGO) established in 2012, dedicated to transforming lives in the Kibera Community and its environs through sports and holistic development.

  • Harnessing sports for change: We leverage sports as a tool for holistic transformation, equipping children and youth athletes with life skills, discipline, and leadership qualities.
  • Empowering future leaders: We cultivate character, talent, and values, empowering young athletes to thrive locally and serve globally.
  • Providing a safe haven: SAA creates a modern, nurturing environment where youth find menorship, opportunities, and personal growth.
  • Recognizing every athletes’s worth: Beyond every jersey and talent lies a heart and soul deserving of care, diginity and opportunity.

Together, we break cycles of poverty, restore hope, and empower future generations.



Our Mission

To holistically nurture and empower marginalized children, youth athletes, and emerging leaders through sports, equipping them as ambassadors of resilience and impactful leaders.

Our Vision

To cultivate a generation of empowered leaders equipped with essential life skills and strong moral values, inspiring and driving meangful change within their communities and beyond the sports field.

Slogan

Empowering Lives Through Sports and Holistic Development




Soccer Clinic 1,500

Children and youth both boys and girls of all ages directly coached and impacted.

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Our Values

Integrity

Empowering

Teamwork

Excellence

Service

Collaboration

Our Journey

Founded in 2012, Sports Aid Africa (SAA) is faith-based, community-driven NGO commited to transforming lives through sports and holistic development. Operating from Mbagathi Road Primary School (MRPS), we serve marginalized children and youth in the Kibera community and its environs, providing education, mentorship, leadership training and talent development to empower them to break cycles of poverty.

Over the years, SAA has impacted a hundreds of youth through structured sports programs, academic scholarships, feeding initiatives, and discipleship programs. Our Whole-Life Coaching approach nurtures young athletes beyond the field, equipping them with character, discipline, and leadership skills.

SAA collaborates with local and international partners, including Destiny Church, The Edge Sports & Arts Academy, Go2Goal, Hope Makers and other like-minded organizations to expand our reach. These partnerships have facilitated coaching education, infrastructure development, and resource distribution, and environmental sustainability projects, ensuring sustainable impact in the community.

Our achievements include providing sports equipment, facilitating leadership development, proving quartely nutritious meals, connecting water tower and running water in school, fixing soft board in classrooms, supporting youth through scholarships, mentorship and holistic development. We remain committed to empowering young leaders, fostering community transformation, and promoting environmental stewardship.

Join us in creating a lasting impact. Together, we can transform lives, build stronger communities, shape the future and protect our environment for future generations.

Why We Exist

Kibera, one of Africa’s largest informal settlements, is home to thousands of marginalized children and youth struggling extreme poverty, malnutrition, lack of education, and limited opportunities for personal growth. Parents, earning less than $1 a day, making it nearly impossible to provide their children with adequate food, education, or access to sports. In search of daily wages, some parents walk over eight miles for casual labor, while others resort to selling roasted maize or small goods on street corners. With such economic hardships, many children are left vulnerable to exploitation, engaging in child labor, crime, drugs abuse, school dropout, and teenage pregnacies instead of pursuing education and structured activites.

Sports Aid Africa (SAA). we exist to provide a pathway for these children and youth to break cycle of poverty, unlock their potential, and become future leaders. Our holistic approach integrates sports, education, and mentorship to create lasting transformation. But we cannot do this alone, your support enables us to provide scholarships, sports equipment, environmental management, nutritious meals, hygiene programs, leadership and talent development, and discipleship. SAA provides a lifeline of hope and opportunity for these children. By transformaing sports into a tool for empowerment and poverty eradication, we equip youth to become leaders, mentors, and ambassadors of hope in their communities.

Together, we can rewrite the future of these marginalized children and give them hope beyond their circumstances.

What We Do

At SAA, we believe that sports are more than just a game, they are a powerful tool for transformation. Operating from Mbagathi Road Primary School (MRPS), we provide structured programs that instill discipline, character, and leadership skills in young athletes. Our initiatives include:

  • Scholarships & Education support: Helping children access quality education and break cycles of poverty.
  • Sports Training & Talent Development: Equipping young athletes with technical skills and exposure to professional opportunties.
  • Mentorship & Discipleship: Providing value-based coaching that fosters personal and spiritual growth.
  • Health & Hygiene Initiatives: Ensuring children have access to nutritious meals, hygiene products, and safe environments.
  • Leadership Training: Developing youth into responsible leaders who impact their communities positively.

Through these programs, we empower these marginalized children to raise above their challenegs and become ambassadors of hope, resilience, and change. Join us today and be part of transforming lives!

Why Sport?

For children, youth and families uprooted by War or persecution, sport is much more than a leisure activity. It's an opportunity to be included, cared for, loved and protected - a chance to heal, develop and grow. One of the most effective tool to address behavior change and reconciliation among the children, youth and adult is sport.

Sports is universal "language" spoken by every people group on the face of the earth. Sports speaks to youth in a language they best understand. Sports powerfully bring nations and community together and crosses cultural, social, religious, and economic lines - like nothing else can.

Sports provide a platform to speak truth into people's lives. It was through the same sport that my character was molded, my purpose and destiny made clear. This is the same spirit, desire and dream I have for our children, youth and adult to see them holistically live to their full potential.

Our Objectives

Sports & leadership development: Equip young athletes with technical skills, leadership training, and mentorship to foster resilience and community transformation.

  • Education & scholarships: Provide academic support, scholarships, and essential school supplies to ensure children access quality education.
  • Spiritual growth & mentorship: Cultivate moral values and faith-based principles to develop responsible, community-driven leaders.
  • Feeding & well-being programs: Offer nurtritious meals to alleviate hunger and enhance children’s health.
  • Environmental Management: Promote sustainable practices, clean spaces, and eco-friendly initiatives for a healtheir community.

Through these initiatives, SAA nurtures a generation of empowered leaders who will drive positive change in Kibera and beyond.

Our Team

Our dedicated leaders and mentors empower a 100+ disavantaged children and youth from Kibera and its environs, providing sports training, education, mentorship, and holistic development to transform lives and communities through your genrous support.

Bernie Bitter

Founder

He has two children and five grandchildren. He resides in Hemel Hempstead, United Kingdom. Bernard has held several positions as an accountant and company secretary.For 31 years, Bernard has been involved in the sports movement in 18 African countries and Beijing, Sydney, Barcelona, Athens, Atlanta, Munich and Manila.

Hamisi Ogaya

UEFA B Trainer, Co-Founder & International Director

A Kenyan and a lifelong footballer, playing at the semi-pro levels, and having served in many different sports organizations including World Sports Ministry International, Ambassadors in Football International, Kickoff to Hope Kenya International, among others. He is married to Rose Hamisi, and they have a daughter, Natania Hamisi.

Tiras Magollo

Chairman & Co-Founder

A Kenyan football player, he is married to Mrs. Salome Briony Magollo. They have two daughters; Alexandria Gabriella Magollo and Raphaella Dorcas Magollo and they all live in Randburg, South Africa. Tiras has served in Athletes in Action and International Sports Leadership among other ministries.